Mustang’s 2 and a half year running start in the market did little blunt America’s eagerness to see the new Camaro. Chevy dealerships across the country were filled to overflowing with curious and ready buyers. Dealers were provided unique window trim, advised to black-out their windows and extend their display room hours. Long lines formed to even peek the new car. Those waiting in line were also more than ready to discuss the merits of Mustang and the still hidden Camaro. It’s rumored that local authorities were frequently called aid manage the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Walhalla SC , which was later on revealed on TELEVISION and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Interview, Chevrolet sales executives confessed no name had been chosen for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Walhalla SC design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Walhalla SC by looking for classic car dealers.