Mustang’s 2 and a half year head start in the market did little blunt America’s passion to see the new Camaro. Chevy car dealerships across the nation were filled to overruning with curious and prepared buyers. Dealers were released special window trim, prompted to black-out their windows and extend their showroom hours. Long lines formed to even look the brand-new vehicle. Those waiting in line were also more than willing to debate the merits of Mustang and the still unseen Camaro. It’s rumored that regional police were frequently called help control the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to create a 30 -minute film The Camaro for sale in Fabens TX , which was later revealed on TELEVISION and in cinema. They also introduced females’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began deal with brochures, direct mail and sales promo materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives confessed no name had actually been selected for the brand-new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Fabens TX design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Company researchers also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Fabens TX by looking for classic car dealers.