Mustang’s 2 and a half year running start in the market did little blunt America’s eagerness to see the new Camaro. Chevy car dealerships across the nation were filled to overruning with curious and willing purchasers. Dealers were issued unique window trim, advised to black-out their windows and extend their showroom hours. Long lines formed to even glance the new vehicle. Those waiting in line were also more than going to dispute the merits of Mustang and the still unseen Camaro. It’s reported that local police were frequently called help manage the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the possessions to develop a 30 -minute film The Camaro for sale in Flatwoods WV , which was later shown on TV and in cinema. They likewise introduced ladies’s clothes called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Flatwoods WV design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Company scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s most pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Flatwoods WV by looking for classic car dealers.