Mustang’s 2 and a half year running start in the market did little blunt America’s passion to see the new Camaro. Chevy dealerships across the country were filled to overruning with curious and prepared purchasers. Dealers were issued unique window trim, advised to black-out their windows and extend their showroom hours. Long lines formed to even look the brand-new automobile. Those waiting in line were likewise more than ready to dispute the benefits of Mustang and the still hidden Camaro. It’s reported that regional cops were frequently called help control the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Emmaus PA , which was later shown on TV and in movie theaters. They likewise introduced ladies’s clothing called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started deal with brochures, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had been selected for the new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Emmaus PA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Emmaus PA by looking for classic car dealers.