Mustang’s 2 and a half year head start in the market did little blunt America’s eagerness to see the new Camaro. Chevy dealerships across the country were filled to overflowing with curious and ready buyers. Dealers were provided unique window trim, prompted to black-out their windows and extend their display room hours. Long lines formed to even look the brand-new car. Those waiting in line were likewise more than going to discuss the merits of Mustang and the still unseen Camaro. It’s reported that local police were often called aid control the crowds.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute film The Camaro for sale in East Hartland CT , which was later on shown on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with brochures, direct mail and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in East Hartland CT model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in East Hartland CT by looking for classic car dealers.