Mustang’s two and a half year head start in the market did little blunt America’s eagerness to see the brand-new Camaro. Chevy dealerships throughout the country were filled to overflowing with curious and prepared purchasers. Car dealerships were provided unique window trim, advised to black-out their windows and extend their display room hours. Long lines formed to even glimpse the brand-new automobile. Those waiting in line were likewise more than going to debate the merits of Mustang and the still hidden Camaro. It’s rumored that regional police were often called aid control the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in West Liberty KY , which was later on revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began work on brochures, direct-mail advertising and sales promo materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives admitted no name had been picked for the brand-new car, however did announce that rates of 1967 Chevy Camaro for sale in West Liberty KY model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business scientists also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s a lot of pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in West Liberty KY by looking for classic car dealers.