Mustang’s two and a half year head start in the market did little blunt America’s eagerness to see the new Camaro. Chevy dealerships across the nation were filled to overflowing with curious and willing buyers. Car dealerships were provided special window trim, urged to black-out their windows and extend their display room hours. Long lines formed to even peek the brand-new car. Those waiting in line were also more than willing to dispute the benefits of Mustang and the still unseen Camaro. It’s reported that regional cops were frequently called help control the crowds.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Troutdale OR , which was later shown on TV and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started deal with catalogs, direct-mail advertising and sales promotion materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Interview, Chevrolet sales executives admitted no name had been picked for the new automobile, but did reveal that rates of 1967 Chevy Camaro for sale in Troutdale OR design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Troutdale OR by looking for classic car dealers.