Mustang’s 2 and a half year head start in the market did little blunt America’s passion to see the new Camaro. Chevy dealerships throughout the nation were filled to overflowing with curious and willing purchasers. Dealerships were provided special window trim, urged to black-out their windows and extend their showroom hours. Long lines formed to even glance the brand-new automobile. Those waiting in line were also more than ready to dispute the benefits of Mustang and the still unseen Camaro. It’s rumored that regional cops were typically called assistance manage the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Hilo HI , which was later on shown on TELEVISION and in cinema. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started deal with catalogs, direct mail and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had been picked for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Hilo HI model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s most pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Hilo HI by looking for classic car dealers.