Mustang’s 2 and a half year head start in the market did little blunt America’s eagerness to see the new Camaro. Chevy dealers throughout the country were filled to overruning with curious and ready buyers. Dealers were issued special window trim, urged to black-out their windows and extend their showroom hours. Long lines formed to even peek the new automobile. Those waiting in line were also more than going to discuss the merits of Mustang and the still unseen Camaro. It’s rumored that local authorities were typically called assistance manage the crowds.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Greendale WI , which was later on shown on TV and in cinema. They also presented ladies’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began work on brochures, direct-mail advertising and sales promo products, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Greendale WI model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Business scientists also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Greendale WI by looking for classic car dealers.