Mustang’s two and a half year head start in the market did little blunt America’s passion to see the new Camaro. Chevy dealerships across the country were filled to overruning with curious and willing buyers. Car dealerships were issued special window trim, advised to black-out their windows and extend their showroom hours. Long lines formed to even look the brand-new automobile. Those waiting in line were also more than going to discuss the merits of Mustang and the still unseen Camaro. It’s rumored that regional cops were often called aid manage the crowds.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Lincoln RI , which was later shown on TV and in cinema. They likewise presented females’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with brochures, direct mail and sales promotion materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives admitted no name had actually been picked for the brand-new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Lincoln RI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been launched using the Panther name, Chevy’s many pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Lincoln RI by looking for classic car dealers.