Mustang’s 2 and a half year head start in the market did little blunt America’s eagerness to see the brand-new Camaro. Chevy car dealerships across the country were filled to overruning with curious and prepared purchasers. Dealerships were provided unique window trim, urged to black-out their windows and extend their showroom hours. Long lines formed to even look the new automobile. Those waiting in line were likewise more than going to debate the benefits of Mustang and the still hidden Camaro. It’s rumored that regional police were often called assistance control the crowds.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 virtually every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Stillwater OK , which was later on revealed on TV and in cinema. They also presented women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began deal with brochures, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had been picked for the brand-new automobile, but did reveal that rates of 1967 Chevy Camaro for sale in Stillwater OK model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released using the Panther name, Chevy’s most pushing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Stillwater OK by looking for classic car dealers.